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Article:
How to Write a White Paper Executives Will Read (All the Way Through)
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By Aaron Joslow, Principal
In a world where business people talk in 140-character tweets, it is unrealistic to expect that they will read all 20,000 characters of a 14-page white paper.
By breaking a white paper into parts, you can draw a roadmap for creating content that earns executives' attention by being relevant, clear, and helpful.
Read more
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Upcoming Webinar:
How to Make Webinars Your Most Effective Marketing Tool
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By Rally Point Webinars
Stop wondering what marketing tactic will generate new clients, sales conversations, and leads. Your prospects have already spoken. They prefer webinars.
On October 21, join Patrick Cahill, Principal of Rally Point Webinars, as he discusses how run webinar campaigns so they add value to your lead generation efforts.
Register now
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On-Demand Webinar:
LinkedIn: Basic Best Practices for B2B Marketers
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By MLT Creative,
With Trey Pennington
Forrester Research says B2B marketers use LinkedIn more than any other form of social media, and for good reason. With over 70 million users and one million company profiles, LinkedIn is focused purely on business discussion and professional networking.
In this webinar, MLT Creative shares best practices for using LinkedIn as part of your B2B marketing mix
Watch now
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Client Webinars
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New On-Demand Webinar:
A 5-Step Process Linking Project Management Competency to Improved Business Performance
October 21:
How to Make Webinars Your Most Effective Marketing Tool
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Fast Fact
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Companies conducting 6+ webinars per year find them more than twice as effective at generating quality leads as those who conduct 1-2 webinars per year.
9 Management Practices for Exceptional Webinars: Proven Strategies to Build a Lead-
Generation Engine
MarketingProfs.com
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Testimonial
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"Rally Point really delivers the goods when it comes to online presentations.
"Our webinar was silky smooth thanks to Rally Point's professionalism and technical knowledge.
"Their customer service is top notch!"
Shannon L. Nicholson,
Vice President of Sales
Wasabi Publicity, Inc.
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About Rally Point
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We help professional services firms grow their revenue by expanding their reach through online events.
We do this by developing content, executing marketing campaigns, running flawless webinars, and creating sales conversations for our clients.
www.rallypointwebinars.com
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