5 Webinar Guidelines Professionals Cant Afford To Forget

You are probably a presentation pro if you're delivering a marketing webinar. Guidelines for how to prepare may seem unnecessary: One presenter wrote, "Telling me to prepare before an event is like telling Sinatra to warm up."

Such opinions outstanding, professionals can benefit from a reminder on what to do. Here are four webinar preparation guidelines that will serve you well regardless of your level of skill or experience.

#1: Preparing the Presentation

Most marketing webinars run 60 minutes and include a 15-minute Q&A session. The Q&A session will take care of itself. That leaves you with a 45-minute presentation to focus on.

For the visual element, you will need to create a PowerPoint presentation. Every quality presentation contains some key items. They are:




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#2: Having the Proper Motivation

Marketing webinars work best when they position the presenter as a knowledgeable and objective resource who delivers educational content. That approach is ruined when the presenter promotes his or her company's services or products. It turns an informational event into an advertorial.

Leave any overt marketing to the moderator. The moderator can promote the company at the beginning and end of the webinar.

There are two exceptions. It is okay to share information about yourself, your company, and your work if the goal is to educate attendees. It is also okay to briefly mention your research, writings, etc., if it is to provide attendees with a citation.

#3: Know Who You're Speaking To

You can have the best presentation in the world, but it won't work if you deliver it to the wrong audience. Imagine Michael Jordan showing a synchronized swimming team how to take a jump shot. Audience information you want before creating a presentation includes:

If you are delivering a presentation for another company, make sure to look at their list demographics.

#4: Carefully Pick What You Put in the Spotlight

The best webinars usually have a strong focus. In thinking about how to structure your presentation, first choosing a single question you’d like to answer for attendees. Some examples might include:

Anything in the presentation that doesn’t answer the core question can get cut.

#5: Practice, Practice, Practice

Improvisational theater does not make for good webinars. Always practice delivering your presentation several times. It gives you the time you need to work out any kinks, get comfortable with the delivery, and add any finishing touches.

Professionally Done

A webinar presentation has many elements to it. These five guidelines will give you a solid framework to work from. Remember, while Frank Sinatra was a great professional, even he could not afford to sing off key.


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