WEBINAR PREPARATION &
Everything that happens up to an hour before the live event.
Our clients are generally responsible for the design and execution of their webinar marketing.
This involves three distinct steps.
Rally Point Webinars’ client are responsible for authoring their own content. At the most basic level for PowerPoint presentations, this means putting words on slides and pairing each slide with talking points.Other content may be involved, such as pre-recording a software demo. For this, Rally Point webinars provides best practices and software recommendations for capturing high-quality video and audio.
Rally Point Webinars and its clients may collaborate in this area. While we are not subject matter experts in a client’s profession, we can comment on the structure, length, clarity, and engagement level of their webinar presentation.
Graphically designing content
We often hear phrases like “make the slides beautiful,” “slide jockey,” and “pretty them up” when it comes to graphic design. This points to an ambiguous, “I know it when I see it” understanding of it.d
To put it plainly, quality graphic design achieves two things:
1. It makes the content easy to understand
2. It creates content that holds the viewers’ attentionAs an added service, Rally Point Webinars will graphically design a webinar presentation. Clients who do not add that service have their in-house design team deliver a polished PowerPoint presentation.
Overall and at a minimum, Rally Point Webinars creates a webinar content development timeline for clients to follow. This ensure that the process is not rushed, and that there is time to refine the presentation as the pressure of a nearing live event focuses everyone’s attention.
Rally Point Webinars developed a registration management platform designed specifically for webinars. Each client may use this platform.
The registration platform has a number of features, including:
For the webinar platform, we have chosen Adobe Connect. Gartner has named Adobe Connect a “leader” in webinar technology for eight years in a row.
Many webinars platforms have a static appearance. Adobe Connect delivers the wonderful benefit of having a flexible appearance.
The flexibility Adobe Connect provides means a webinar room can have multiple layouts: one as welcome lobby, one as a presentation room, one as a Q&A forum, etc. Each layout can contain images, polls, screen-shares, videos, PowerPoint presentations and more, in any arrangement and size. Further, each Adobe room has a customizable presenter-only area.
Rally Point Webinars schedules and orchestrates one dry run (or two if need be) for each event.The core attendance of each rehearsal includes the client’s lead marketer(s), the presenter(s) and the Rally Point Webinars producer.Each dry run includes:
These rehearsals are extremely valuable. They reveal technical issues to troubleshoot, content that needs clarification, communication between presenters that needs smoothing, etc. Without rehearsals, these problems would arise during the live event.
Rally Point Webinars walks the client team through the most common emergencies and what will happen in each case. For example, we gather each person’s mobile phone number as a backup way to communicate if the Internet goes down for a presenter. Without that, a presenter may continue presenting unaware that their connection has frozen while the team is helpless to reach them.
It is true: business developers do not applaud a webinar just because it goes off without a glitch. They want leads. They want sales intelligence. The key to satisfying the sales team is to ask what information they would like collectedby the end of the webinar.
For instance, webinar polls provide one key to pleasing salespeople. Attendees will share information in webinar polls they would not otherwise share because the webinar is a group setting, no one is singled out, and everyone is participating.
In this setting, you can discover whether an attendee plans to move forward on a project immediately, within 1-3 months, within 3-6 months, within a year, etc. Sales intelligence of this precision and caliber allows salespeople to qualify prospects and target the hottest leads. When done right, the people with sales responsibilities are happy and you have maximized the value of you marketing dollars.