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Turn to a professional webcast production company for your next webcast. Our white-glove, turnkey production team and technology will provide exceptional services before, during, and after your event.

WHAT IS A WEBCAST?

Webcasts have an onsite cameraperson to stream the substance of in-person content

Webcasts offer an exciting way to bring real-world action to a virtual audience.

Video

Stream on-set video to an online audience around the world.

Angles

Deliver valuable perspective with various camera angles & zooms.

Topic

Capture any in-person demo, presentation, or event.

Engagement

Use engagement tools to connect online attendees with real-world people.

Explore key details of how production works and when webcasts make sense

Why produce a webcast?

Webcasts add a level of visual excitement to online events. 


A live television broadcast has a unique level of visual excitement. The viewer isn’t bound to their seat. Rather, multiple cameras can provide different sight lines of the action: a side view, a front view, a view moving alongside the action, and more. Moreover, the viewer can see the action at different levels of detail: the panoramic shot, the wide shot, the tight look, or the zoom. 


Similarly, webcast attendees can enjoy that same thrill, stimulation, and degree of visual information. Rather than watching a fixed video stream of a speaker, an onsite cameraperson can deliver a high degree of visual engagement. 


All of this involves more equipment, more planning, and more expertise, but the investment makes sense for the right type of event.

What are common use cases for webcasts?

Webcasts work very well for any product demo—from kitchen ware to commercial equipment—for the simple reason that live performances show more than a video demo. An attendee can better make their own assessment: Does the product's app look glitchy? Is the product as easy to operate as the presenter says? Does the material look as sturdy as promised? Meanwhile, the camera can help the presenter strengthen their case by showing the product from different angles, with greater levels of detail, and with genuine usage.


In-person events serve as the other primary use case. For instance, the streaming of a corporate town hall to a worldwide audience. While a sizable audience may attend in person at the corporate office, employees from around the globe can join in as well. Different cameras can focus on different speakers, or the panel as a whole, while also toggling to the audience or to someone participating in the Q&A.


A webcast also allows for two-way interaction (instead of a one-way stream). Online attendees can write in with questions or join the conversation by camera or mic.

What are common use cases for webcasts?

Webcasts work very well for any product demo—from kitchen ware to commercial equipment—for the simple reason that live performances show more than a video demo. An attendee can better make their own assessment: Does the product's app look glitchy? Is the product as easy to operate as the presenter says? Does the material look as sturdy as promised? Meanwhile, the camera can help the presenter strengthen their case by showing the product from different angles, with greater levels of detail, and with genuine usage.


In-person events serve as the other primary use case. For instance, webcasts can be used to stream a corporate town hall to a worldwide audience. While a sizable audience may attend in person at the corporate office, employees from around the globe can join in as well. Different cameras can focus on different speakers, or the panel as a whole, while also toggling to the audience or to someone participating in the Q&A.


A webcast also allows for two-way interaction (instead of a one-way stream). Online attendees can write in with questions or join the conversation by camera or mic.

What are some of the hazards of webcast production?

Webcasts pose a unique set of technical challenges. The three major ones include:


  • Having the correct equipment
  • Testing how the equipment works with the webcast platform
  • Testing the equipment on site


In addition to technological concerns, coordination between the speaker(s), the cameraperson, the event producer, and the event team also pose a challenge. Rest assured that Rally Point Webinars will conduct a rigorous preparation process that will ensure the equipment is working and have everyone in alignment and ready to perform for the webcast. 

HOW TO BEGIN?

Talk to us about your webcast production needs

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For over a decade, Rally Point Webinars has been providing top-notch webcast production services to many satisfied clients. Contact us today to learn how we can help you with your upcoming webcast!

WHAT ARE SOME OF THE COMPLEXITIES OF WEBCAST PRODUCTION?

An upcoming webcast can prompt a lot of internal questions

While you concentrate on marketing the webcast and authoring its content, let Rally Point Webinars take care of running it. We not only produce the webcast, but we also address a multitude of key questions to make sure everything runs smoothly.

Example

Webcast Planning
& Prep Questions

  • How much setup and rehearsal time is needed?
  • What camera angles make sense?
  • What is the ideal location for a webcast?
  • What equipment is the right equipment?

Example

Webcast Production

Questions

  • How does the online audience interact with the speaker?
  • How can the speakers interact with the online attendees?
  • How can the sound and lighting be optimized?
  • How can the cameraperson follow the production queues?

Example

Webcast Recording & Reporting Questions

  • What's the best way to edit and enhance the recording?
  • What is the best way to host a recording?
  • What should the follow-up communications look like?
  • How can the webcast data and reports be customized?

If you share these questions, or have others, schedule an initial call with us. We will provide answers along with perspective on your particular webcast or webcast series. 

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EXAMPLE WORK

See Examples of Webcasts We've Produced for Clients: 

A woman accompanied by her dog sitting in front of her laptop which displays a video conference

Host a Live Educational Training Webcast for Your Not-for-Profit Association

By Aaron Joslow • 11 Aug, 2022
Host your not-for-profit's next live virtual training webcast with Rally Point Webinars, leaders in virtual event production. Our U.S.-based team works with not-for-profits on every step of virtual training and event production.
A woman in a hard hat and vest speaking during a virtual conference

Webcast Production for Industrial and Manufacturing Companies

By Aaron Joslow • 10 Aug, 2022
Produce a webcast for your manufacturing company with Rally Point Webinars, leaders in webcast production. Industrial webcasts. Webcasts for manufacturers. Experienced webcast production company.
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