Produce a Professional Webcast for Marketing Your Marquis Products and Services

Client Profile

Leader in global commerce technology, including shipping software, equipment, and services. 

Webcast Goal

To broadcast an in-studio demonstration of package and parcel lockers targeted for use in college and university mailrooms and campuses.

Webcast Summary

The manufacturer desired to produce a professional webcast demonstrating the operation of its mail lockers, specifically targeting colleges and universities. Led by two of the division’s foremost salespeople, the webcast showcased how the lockers operate via an app that alerts students, administrators, and faculty, and enables them to collect packages at their convenience by scanning a barcode on their mobile phone. The presenters demonstrated the product, explained branding options, and shared the key benefits it offered, specifically contrasting the efficient new method against the outdated approach of relying on individual mailboxes and having to form a snaking queue at a mail room window. 

Rally Point Webinars’ Webcast Difference

• Rally Point Webinars worked directly with the manufacturer’s on-site producer to stage the webcast. Using its webinar production platform, which can interface with high-end studio equipment and cameras, Rally Point effected a picture-in-picture presentation. This enabled a full product demonstration while simultaneously showcasing key benefits, product specs, and more.

• Rally Point Webinars’ producers were able to communicate with the presenters, who wore wireless earpieces and mics, throughout the webcast, sharing questions directly with the presenters as they were submitted live from the audience. 

• A giant screen in the studio enabled the presenters to see themselves in real time, while also streaming a live feed of audience answers to such poll questions as: "What is your greatest concern regarding a transition to this mail locker system?” This seamless interactivity, coupled with the high-end production available via Rally Point Webinars’ webcast platform, resulted in a professional marketing webcast for the manufacturer that generated and developed interest for one of its marquis products.  

Questions about producing a professional webcast for your industrial or manufacturing firm? Contact Rally Point Webinars today.