Host a Virtual User Group for Your Customers with Rally Point Webinars

Client Profile

Leader in global commerce technology, including shipping software, equipment, and services.

Virtual User Group Goal

To connect users with company experts to answer questions as well as learn pain points, use cases, and roadmap wishes for the software.

Virtual User Group Summary

Given the sheer number of features available from this enterprise software provider’s particular product line, the virtual user group provided tremendous benefits to both the company and its customers: By connecting end users with the company’s top salespeople, customer success leaders, and user interface designers, the company facilitated dialogue surrounding user issues, troubleshooting techniques, possible system bugs, best practices, use cases, and requests for new features. In addition to promoting conversation between the company and its customers, the virtual user group enabled networking among users. For example, one of the key customer bases for the software is universities. During the virtual user group, representatives from colleges and universities across the U.S. met others in similar roles whom they could bounce ideas off of as well as share tips and tricks.

The Key Benefits of Hosting a Virtual User Group with Rally Point Webinars

• During the virtual user group event, the Rally Point Webinars production team utilized two different virtual event platforms: one for the main room and another for the breakout sessions, enabling the audience to divide into smaller groups to learn about different aspects of the software and have more intimate conversations with the experts. The breakout sessions were hosted in Zoom because it is a platform most professionals are comfortable appearing on camera with. Moving from the virtual event platform to Zoom and back again enabled attendees to have a “virtual stretch” as they walked down the virtual hall to the next session. It added a much-appreciated level of interactivity and variety to the event. 

• Rally Point Webinars’ virtual user group events can be coordinated to fit your company’s needs and goals. In this example, the virtual user group showed attendees how much the company cares about its customers’ user experience with the software. Further, it was an opportunity for customers to share feedback, meet other users with similar daily responsibilities, and learn from one another.

Questions about hosting a virtual user group for your enterprise software business? Contact Rally Point Webinars today.